Blog: CDP
Insights on SaaS, technology, marketing, and building digital products.
Articles
Why does a business need a CDP?
Together with Andrew Sorokin we reflected on CDP and its necessity. Why does a business need a CDP? Introduction Today there is a growing interest in Customer Data Platform (CDP) solutions. They are being implemented not only by large corporations but also by medium and small businesses. In this article, we will…
08.07.2024
Why Primary CRM Data Becomes a Gold Mine in the Cookieless World Era?
In a world where traditional data collection methods are becoming increasingly restricted due to tighter privacy regulations and the phasing out of cookies, offline businesses face the need to find alternative ways to engage with their customers. Owning primary CRM data, such as gender, age, birth date, name, phone…
16.02.2024