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Insights on SaaS, technology, marketing, and building digital products.

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Sergey Nesmachny with a coffee on a Lisbon street, a paper note “Are you in the AI answer?” and two chat bubbles: ChatGPT named 3 brands, EuroMetrics not in the answer

Three names in the AI answer. Is yours one of them?

Visibility in ChatGPT, Perplexity and Google AI can be measured, not guessed. Seven metrics, the three-run rule, and why the number is what it is.

02.10.2026
Moved off WordPress to EmDash: $5 a month, pages in 60–100 ms, Lighthouse 100

Cloudflare Released EmDash: the Beginning of the End for WordPress

Cloudflare has released EmDash 1.0, a free TypeScript CMS aimed squarely at WordPress. Why it matters, what moving nesmachny.com gave us, and why we now build new sites on it.

29.09.2026
Stylist in Lisbon: 17 days to ChatGPT, 5 visits, 2 new clients

How a New Website Got Into ChatGPT Answers in 17 Days

A brand-new domain with zero backlinks got its first ChatGPT visitor 17 days after launch. What we did, how it differs from SEO, and why bounce rate lies.

11.09.2026
7 GDPR-compliant Google Analytics alternatives: cookie-free analytics, your data stays in the EU

7 GDPR-Compliant Google Analytics Alternatives in Europe (2026)

EuroMetrics, Plausible, Fathom, Simple Analytics, Matomo, Umami and Piwik PRO compared: EU hosting, cookieless tracking, open source, free tiers and who each suits.

06.09.2026
Client site on Cloudflare and EmDash for $5 a month: edit it yourself, email and CRM built in

Is There Finally a Real Alternative to WordPress? (2026)

I built a client site on Cloudflare + EmDash CMS instead of WordPress: D1 database, R2 storage, built-in business email and CRM, all for $5/month.

11.08.2026
RAG chatbot on WordPress in 6 steps: answers from your posts with citations

Build a RAG Chatbot on WordPress Content (2026)

Build a RAG chatbot on WordPress content: pull posts via the REST API, embed them into Qdrant, retrieve, and answer with citations. The full build, step by step.

26.06.2026
Is your site invisible to ChatGPT? 5 checks, and a repair rather than a retainer

Why Your Site Doesn’t Show Up in ChatGPT or AI Answers (2026)

Five reasons AI assistants skip your website, five free checks you can run today, and how a fixed-scope technical fix makes your site readable to ChatGPT, Perplexity and Google AI.

15.06.2026

WordPress as a RAG Backend: Build an AI Knowledge Base (2026)

How we use WordPress as a RAG backend for AI assistants: the REST API as a knowledge base, content chunking, embeddings, and what actually worked in production.

02.05.2026

Cloudflare Email Routing: Free Custom Domain Email (2026)

Set up free custom domain email with Cloudflare Email Routing plus Gmail send-as in 10 minutes. Free-tier limits explained, with a full step-by-step 2026 setup guide.

17.03.2026