Field notes · Sergey Nesmachny & team, Lisbon
We build multilingual, GDPR-ready websites for businesses in Europe and write down what actually works.
Analytics & GDPR · 02.10.2026
Three names in the AI answer. Is yours one of them?
Visibility in ChatGPT, Perplexity and Google AI can be measured, not guessed. Seven metrics, the three-run rule, and why the number is what it is.
Sergey NesmachnyRead the articleAlso new
CMS & hosting · 29.09.2026
Cloudflare Released EmDash: the Beginning of the End for WordPress
Real Web Results · 11.09.2026
How a New Website Got Into ChatGPT Answers in 17 Days
Analytics & GDPR · 06.09.2026
7 GDPR-Compliant Google Analytics Alternatives in Europe (2026)
CMS & hosting · 11.08.2026
Is There Finally a Real Alternative to WordPress? (2026)
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AI development · 26.06.2026
Build a RAG Chatbot on WordPress Content (2026)
Build a RAG chatbot on WordPress content: pull posts via the REST API, embed them into Qdrant, retrieve, and answer with citations. The full build, step by step.
AI search · 15.06.2026
Why Your Site Doesn’t Show Up in ChatGPT or AI Answers (2026)
Five reasons AI assistants skip your website, five free checks you can run today, and how a fixed-scope technical fix makes your site readable to ChatGPT, Perplexity and Google AI.
AI development · 02.05.2026
WordPress as a RAG Backend: Build an AI Knowledge Base (2026)
How we use WordPress as a RAG backend for AI assistants: the REST API as a knowledge base, content chunking, embeddings, and what actually worked in production.
CMS & hosting · 17.03.2026
Cloudflare Email Routing: Free Custom Domain Email (2026)
Set up free custom domain email with Cloudflare Email Routing plus Gmail send-as in 10 minutes. Free-tier limits explained, with a full step-by-step 2026 setup guide.
Analytics & GDPR · 26.02.2026
European Alternative to Google Analytics: EuroMetrics (2026)
EuroMetrics is a GDPR-compliant European alternative to Google Analytics: cookieless tracking, EU-only hosting, free SEO, speed and uptime tools. From €0/month.
AI development · 10.02.2026
ElevenLabs WordPress Plugin: Turn Blog Posts Into AI Audio (2026)
EasyTalk is a free WordPress plugin that converts blog posts into natural-sounding audio with ElevenLabs API. Multilingual support, one-click play widget, simple setup.
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Building sites and SaaS in Europe: stack, SEO, analytics, AI. No spam, just what we learned.
9 live sites
clients and our own products
Up to 7 languages
per site, one CMS
GDPR by default
EU hosting, cookieless analytics
20+ years in IT
based in Lisbon, working across the EU
The sites behind the notes
All workLive sites for a fintech, an AI voice assistant, a pharma group, a B2B distributor and a personal brand. Click through: they are all online.
What we build
Services and pricingBusiness websites & landing pages
Clear structure, strong copy, a form that lands in your inbox or CRM.
Multilingual sites with headless CMS
Two to seven languages on one backend: EmDash on Cloudflare or headless WordPress.
E-commerce & product catalogs
Online stores, B2B catalogs with quote requests, payments and inventory.
Web apps, SaaS & AI integrations
Dashboards, calculators, portals, chat and voice assistants.
How we work
- 01
Discovery & proposal
Send a few lines. Within 24 hours you get questions or a proposal with scope, estimate and timeline.
- 02
Design & build
Weekly demos on a staging URL from day one. Design, content, integrations and translations move in parallel.
- 03
Launch & grow
Analytics, structured data and AI-search readiness in place at launch, then improvements based on real numbers.
Want results like these on your site?
Send a few lines about what you need. Reply within 24 hours with next steps.