In short: Google Analytics loses 30-40% of your data because of consent banners. Courts in Austria, France, Italy, and Denmark have ruled it incompatible with GDPR. My team and I built EuroMetrics — a privacy-first analytics platform hosted entirely in the EU, with tools that Google doesn’t offer.
The Problem: European Businesses Run on American Data
Let me paint you a picture.
You run an e-commerce store in Germany. You use Google Analytics — like everyone else. You think you’re making data-driven decisions.
But here’s what’s actually happening:
You’re missing 40% of your visitors. Google Analytics requires cookies. Cookies require a consent banner (GDPR). In Germany, up to 40% of visitors click “reject.” Those people disappear from your analytics. Your conversion rates, traffic sources, user journeys — all calculated on incomplete data.
You’re probably breaking the law. Courts in Austria, France, Italy, and Denmark have ruled Google Analytics incompatible with GDPR. The reason: data goes to US servers, where it falls under FISA 702 and Cloud Act — American laws that let agencies access data without a European court order. The liability? It’s on you, the website owner.
You’re feeding Google’s ad machine. Google Analytics isn’t charity. It’s a data collection tool for Google’s advertising ecosystem. Every pageview on your site is a signal for Google Ads. You’re giving away your business intelligence to a competitor. For free.
I looked at this situation and thought: European businesses deserve better tools. So my team and I set out to build them.
Existing Alternatives (And Why They’re Not Enough)
There are privacy-first alternatives: Plausible, Fathom, Simple Analytics, Pirsch.
They’re good products. But:
| Service | Price (100K events) | Free tier | Extra tools |
| Plausible | ~$19/month | No | No |
| Fathom | $15/month | No | No |
| Simple Analytics | $19/month | No | No |
| Pirsch | $18/month | No | No |
| Piwik PRO | €35+/month | Removed | Uses cookies |
None of them offer tools beyond basic analytics. No SEO audits. No speed testing. No uptime monitoring.
We wanted to build something more complete.
What We Built: EuroMetrics.eu
EuroMetrics is a managed analytics platform for European businesses. Built on Umami (MIT license, 20K+ GitHub stars), but heavily modified by our team into a proprietary multi-tenant product.
This is NOT open source. NOT self-hosted. It’s a managed SaaS — you sign up, get a tracking script, paste it on your site, see your data. No servers to manage. Our team handles the infrastructure, updates, and scaling.
Core Analytics
- Cookieless tracking — no cookies, no consent banner, you see 100% of visitors
- Tiny script — under 2 KB (Google Analytics is 45+ KB)
- Real-time dashboard — data appears in seconds
- Simple interface — no training needed (unlike GA4’s complexity)
- Custom events — track purchases, signups, add-to-cart, anything
- UTM tags, referrers, geography, devices, browsers
- REST API + webhooks for integrations
Three Free Tools (No One Else Has This)
Every EuroMetrics account — even free — gets:
SEO Check — audits your site on 50+ parameters: meta tags, headings, speed, mobile optimization, structured data, broken links. With explanations and fix instructions.
Speed Test — tests page load speed from EU servers. Core Web Vitals (LCP, FID, CLS), waterfall chart, optimization recommendations.
Uptime Monitor — monitors your site 24/7. Master server + worker nodes in multiple EU locations. Quorum-based detection (2 of 3 nodes confirm downtime → incident). Alerts via email, Slack, Telegram. Public status pages with 90-day history. SSL monitoring with certificate expiry warnings.
All three run on EU servers. Data never leaves Europe.
Infrastructure: 100% European
This isn’t just marketing talk. Here’s the actual setup our team maintains:
- Servers: Hostinger (France, Germany, Lithuania)
- No US subprocessors — no AWS, no GCP, no Cloudflare
- Company: Registered in Portugal (EU)
- Database: PostgreSQL + TimescaleDB + ClickHouse for time-series data
- Isolation: Hobby/Pro = shared database with application-level isolation. Business = dedicated database with infrastructure-level isolation.
When someone asks “where is my data?” — the answer is simple: Paris, Frankfurt, or Amsterdam. That’s it.
Pricing
For Individuals & Small Teams
| Hobby | Pro | Business | |
| Price | €0/month | €9/month | €29/month |
| Websites | 1 | 3 | 10 |
| Events/month | 10,000 | 100,000 | 1,000,000 |
| Data retention | 6 months | 12 months | 24 months |
| Team members | 1 | 1 | 5 |
| API | — | Basic | Full + webhooks |
| White-label | — | — | 1 domain |
| Database | Shared | Shared | Dedicated |
| Support | Community | Priority email | |
| DPA | — | — | Standard |
For Companies & Agencies
| Corporate | Agency | Enterprise | |
| Price | €69/month | €149/month | Custom |
| Websites | 25 | 50 | Unlimited |
| Events/month | 3,000,000 | 10,000,000 | Unlimited |
| Data retention | 36 months | 36 months | Custom |
| Team members | 10 | 25 | Unlimited |
| White-label | 2 domains | 5 domains | Multiple |
| Database | Dedicated | Dedicated | Dedicated infra |
| Support | Priority chat | Account manager | SLA + dedicated |
| DPA | Standard | Custom | Custom |
| Extras | — | Compliance assistance | SSO/SAML, migration |
How This Compares
For ~100K events/month:
| Service | Price | Notes |
| EuroMetrics Pro | €9/month | + SEO, Speed, Uptime tools free |
| Pirsch | $18/month | No free tier, no extra tools |
| Simple Analytics | $19/month | No extra tools |
| Plausible | ~$19/month | No extra tools |
| Fathom | $15/month | No extra tools |
| Piwik PRO | €35+/month | Uses cookies, needs consent banner |
For agencies managing 50 clients: €149/month for 10M events + 5 white-label domains + account manager.
EuroMetrics is the most affordable EU-hosted privacy-first analytics. And the only one that includes website management tools.
The Technical Bits
Why Umami as Foundation
Umami is a mature open-source project — 20K+ stars, used by thousands of companies. We chose it as a foundation because:
- Proven architecture for high-volume analytics
- Cookieless by design — GDPR-ready out of the box
- Lightweight script (< 2KB)
- Modern stack: Next.js + PostgreSQL + ClickHouse
What we built on top:
- Multi-tenancy (one instance, thousands of clients, isolated data)
- Dedicated databases for Business tier
- White-label (custom domain: analytics.yourdomain.com)
- SEO Check, Speed Test, Uptime Monitor — entirely custom modules
- Magic link authentication
- Drip email campaigns
- Admin panel with conversion metrics
- Billing and subscription management
Uptime Monitor Architecture
The most technically interesting module:
- Master server coordinates monitoring
- 3+ worker nodes in different EU data centers
- Each worker pings sites independently
- Quorum: if 2 of 3 confirm downtime → incident registered
- This eliminates false positives (one server might be unreachable due to local network issues)
- Check interval: 30 seconds (Business) to 5 minutes (Hobby)
- Alerts: email, Slack webhook, Telegram bot
- Status pages: public page with 90-day uptime history
- SSL monitoring: warnings 30/14/7/3/1 days before certificate expiry
The Onboarding (We’re Proud of This)
Classic SaaS onboarding: register → configure → wait → maybe see value.
We wanted something different.
Here’s how EuroMetrics works:
- Enter email on landing page
- Receive magic link (one-time, no password)
- Click → you’re in the dashboard with mock data
- You see: 30 days of realistic analytics from “Euro Fashion Store” — traffic, sources, geography, custom events
- Banner at top: “You’re viewing demo data — Switch to Free Plan →”
- One click → modal → accept ToS → account activated
- Add your site, paste script, see real data within minutes
The user experiences the product BEFORE setting anything up. This removes the “register and hope it’s useful” barrier.
Plus a drip email campaign: 6 emails over 14 days, from “here’s your access” to “demo expires — activate free plan.”
Who This Is For
- SMBs in the EU — companies using GA who want compliant analytics without losing data (Hobby → Business)
- Digital agencies — managing client analytics with white-label (Agency plan: 50 sites, 5 custom domains, account manager)
- E-commerce — where losing 30-40% of data directly impacts revenue
- SaaS companies — who need simple analytics + API for integrations
- Mid-size companies — multiple brands under one account (Corporate: 25 sites, 3M events)
- Regulated industries — fintech, healthtech, where GDPR compliance is critical (Enterprise: custom DPA, SSO/SAML)
Geographic Focus
First wave: Germany (strictest DPA, largest EU market), France, Netherlands. Second wave: Austria, Italy, Spain, Belgium, Switzerland. Languages: EN, DE, FR, ES, IT, PT.
The Numbers
- Tracking script: < 2 KB (vs Google Analytics 45+ KB)
- Data loss from consent banners: 30-40% (up to 40% in Germany)
- Free tier: 10,000 events/month, forever
- Setup time: 5 minutes (one line of code)
- Countries where courts ruled GA incompatible with GDPR: 4+
- EU data centers: 3 (France, Germany, Lithuania)
- Plans: 6 tiers from €0 to Enterprise
- Agency plan: €149/month for 10M events + 50 websites + 5 white-label domains
- Uptime monitoring: quorum from 3 EU nodes, checks every 30 seconds
Summary
Problem: European businesses depend on American analytics that lose data, create legal risk, and feed Google’s ad machine.
Solution: EuroMetrics — privacy-first analytics built in the EU, for the EU.
Result:
- See 100% of visitors (no consent banner needed)
- Data stays in Europe (Hostinger: France, Germany, Lithuania)
- 6 plans from €0 to Enterprise — scales with your business
- Free SEO, Speed, and Uptime tools included in every plan
- Agency-friendly: white-label, team members, account managers
Try It
Enter your email, get instant access to a live demo with realistic data. No credit card. No setup. See the product first, decide later.
Questions about EuroMetrics? Building something similar? Reach out on Telegram or drop a comment below. Our team is happy to help.
