Sergey Nesmachny
SaaS & Tech Expert
Building digital products, scaling SaaS businesses, and sharing insights about technology, marketing, and entrepreneurship.
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Areas of Expertise
With over 20 years in the technology industry, Sergey Nesmachny specializes in building digital products that drive business growth. From SaaS platforms and customer data infrastructure to marketing technology and AI-powered automation, his work focuses on creating solutions that deliver measurable results for businesses of all sizes.
SaaS Product Development
Building and scaling software-as-a-service products from initial concept to market launch and beyond. Deep expertise in product strategy, technical architecture, subscription pricing models, and the growth metrics that matter for sustainable SaaS businesses. Sergey Nesmachny has launched multiple SaaS products serving thousands of users across retail, hospitality, and professional services.
Customer Data & CDP
Designing customer data platforms that unify online and offline touchpoints into a single customer profile. Implementing data collection from guest Wi-Fi networks, CRM systems, web analytics, and point-of-sale terminals. As the creator of ClientPulse CDP, Sergey helps businesses make data-driven marketing decisions by connecting fragmented customer information into actionable insights.
Marketing Technology
Developing marketing automation solutions including targeted email campaigns, SMS communications, and personalized customer journeys. Integrating marketing tools with CRM systems for seamless lead management and conversion tracking. Expertise in building tech stacks that enable omnichannel marketing strategies and improve customer retention through data-driven personalization.
Digital Strategy & Consulting
Advising businesses on technology adoption, digital transformation, and go-to-market strategies. Helping companies identify opportunities to leverage artificial intelligence, workflow automation, and analytics for competitive advantage. From startup product-market fit to enterprise modernization, the focus is always on delivering measurable business outcomes and sustainable growth.
How I Work
Discovery & Strategy
Every engagement starts with understanding your business goals, current technology landscape, and growth opportunities. Through in-depth analysis and stakeholder interviews, I identify the highest-impact areas where technology can accelerate your results and define a clear roadmap for execution.
Build & Launch
From architecture design to hands-on development, I build solutions using modern frameworks and best practices. Whether it is a SaaS product, a customer data platform, or a marketing automation pipeline, every project follows an iterative approach with regular milestones and transparent progress tracking.
Grow & Optimize
Launch is just the beginning. I help you measure what matters through analytics and performance monitoring, then continuously optimize based on real user data. From conversion rate improvements to infrastructure scaling, the goal is sustainable growth driven by actionable insights.
Latest Posts
EasyTalk: How I Built a WordPress Plugin to Turn Blog Posts into Audio with ElevenLabs
In short: I wanted my blog posts to be listenable, not just readable. Built a WordPress plugin that converts posts to natural-sounding audio using ElevenLabs… Read more
How I Built a WordPress Plugin for AI Image Generation in One Evening with Claude Code
TL;DR: Tired of wasting time finding illustrations for blog posts. Built a plugin that generates featured images with one click inside WordPress. Freepik gives you… Read more
04.02.2026
Website Analytics: Alternatives to Google Analytics
Website Analytics: Alternatives to Google Analytics
20.01.2026
WordPress as a Headless CMS: A Production-Ready Plugin Stack
A comprehensive guide to using WordPress as a headless CMS: 12 essential plugins, REST API architecture, CORS solutions, and performance optimization for Next.js frontends.
11.01.2026
How I Built a High-Performance Personal Website in 2 Weeks
A complete technical breakdown of building a high-performance personal website using Next.js 16, WordPress headless CMS, and Digital Ocean. PageSpeed scores: 96/94/100/100.
06.01.2026
Unlock Seamless Connectivity with TutWiFi.ru: Your Guide to Free Wi-Fi in Russia and CIS
In today’s fast-paced, hyper-connected world, staying online is more than a convenience—it’s a necessity. Whether you’re a traveler exploring new cities, a professional working on… Read more
07.08.2025
How to transform Your Marketing Communications with iMessage
Marketing Communications with iMessage is the way to reach your most valuable customers where they spend their time – on their iPhones. GloID enables direct… Read more
13.12.2024Stay Updated
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